With context, your trading activity can tell you a great deal about what investors think, where you should focus your IR efforts, and what's likely to happen to your stock price next.

Today's trading markets are complex. The ever-changing landscape of new rules governing trading markets requires a new set of tools for investor relations (IR) professionals. ModernIR's Equity Analysis™ helps you quantify market behaviors to plan, measure and communicate IR strategy.

The strength of Equity Analysis™

A key element of Equity Analysis is the Market Structure Report. It provides a snapshot of your current trading and market structure, comparative metrics and trends, key macro events, and tactical targeting insights.

The Trading Summary outlines what happened in your recent trading, why it happened, and the near-term sentiment for your shares, each critical in communicating with management and board.

ModernIR's Rational Price™ measures how fundamental money competes with other market participants to buy shares. Observe where your shares are trading relative to Rational Price. A wide spread may indicate the market needs more information; risks are higher. Low spreads indicate a well-informed market; the mark of effective investor relations.

Use Equity Analysis to guide IR actions and measure program success. How?

• Set benchmarks for behavioral targets and take actions to influence these behaviors.
• Use Rational Price™ to separate noise from substance in your trading activity.
• Improve targeting efforts by tactically adjusting focus (not story) to match current market structure.
• Compare the trends in your behaviors to your benchmarks and market averages to measure the effectiveness of your IR program.

Incorporate Equity Analysis in your IR program.

We know that Equity Analysis will transform the way you understand and respond to the markets. We've seen the results time and again and believe there's nothing like seeing it for yourself. Click here to learn more.

EMC has used ModernIR’s market-structure analytics for several years now.

Trading activity is complex today, reflecting price-setting forces with varying purposes and time horizons. We want to know more about what’s setting price, what risks exist, how our shares are being used by different trading behaviors, and what sellside firms and trading desks are most influential in driving various behaviors.

With the weekly updates and other information, we are able to better understand the ongoing changes in market structure and the dynamics that are constantly buffeting our stock price.

Tony Takazawa
EMC (NYSE: EMC)

See what else your peers are saying about Equity Analysis >>

• How can I use Equity Analysis as part of my IR program?
• Is Equity Analysis stock surveillance?
  
• What is "Rational Price™"?
  
• How can I communicate market structure themes to my management?
  
• Our department has been cutting back on costs. Is Equity Analysis affordable?
  
• How does Equity Analysis help me get more value from investor outreach?
  
• How do we know whether to focus on value or growth investors?
  
• How will you help me use Equity Analysis?

Check out our other FAQs >>

Market Structure Map

Our weekly Market Structure Map provides unique insights — free — on trading markets, with an exclusive focus on helping investor-relations professionals keep cool in the IR chair.

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