Intrigued? Learn more about Equity Analysis™

Staying Cool in the IR Chair

Frequently Asked Questions (FAQ)

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Free Download: IR Planning Calendar

Click to download ModernIR's IR Planning CalendarMake the most of your news with our 2014 IR planning calendar.

Should you release earnings on October 16?

Timing isn't everything. But it's a lot. IR professionals should consider ways to work around the "noise" of the markets in order to enhance returns and resonance from strategic corporate messaging.

One key avenue is to start planning when you report, target investors, or release news in context of what's happening in trading markets.

Market structure is the nature of the money behind your price and volume.

ModernIR pioneered market structure analytics for investor relations professionals, a unique approach to understanding behavior behind your stock price.

ModernIR's Equity Analysis™ provides essential, contemporary, affordable solutions to help you:

  • Understand trends in your stock trading.
  • Develop an IR plan that incorporates market structure elements.
  • Target more effectively.
  • Benchmark and measure IR program effectiveness.

Give confident answers when the CFO asks you what happened to your stock. Separate trading activity from substantive responses to your outreach. Know market structure.

Intrigued? Learn more about Equity Analysis™.

Find out what you don't know about your trading. Call today to schedule a demo.


People Are Talking About Us

Kate Scolnick
Seagate Technology PLC (NASDAQ: STX)

"I've used ModernIR's market-structure analytics at EMC, McAfee/Intel and now Seagate. Knowing what forces are behind my price and volume and what that tells me about our messaging, the overall health of our equity, and what I should expect next, is indispensable. I think it's essential that IR professionals develop a core understanding of market structure today. It's just reality."

Moriah Shilton
Tessera Technologies (NASDAQ: TSRA)

Due to the nature of our business in the technology industry, Tessera's trading market is an active and sometimes frenetic place with competing interests and time horizons.

We use ModernIR to track and measure the effects of rational investment versus speculative and portfolio-driven trading activity.

Jay Davis
Macquarie Infrastructure (NYSE: MIC)

ModernIR has helped distill large volumes of trading data into concise commentary on stock price performance for my Board and Management team, and actionable marketing ideas for me.

See what else your peers are saying about Equity Analysis™ >>

Got Map?

Market Structure Map

Our weekly Market Structure Map provides unique insights — free — on trading markets, with an exclusive focus on helping investor-relations professionals keep cool in the IR chair.

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