Matt Garvie

“ModernIR analyzes equity market activity from a demographic perspective, which makes their service unique compared to traditional Surveillance. Initially, we thought that might be a challenge for management who, in our experience, have been accustomed to thinking in terms of “who.” This actually wasn’t a challenge because management quickly saw how compelling it is to track all of the market behaviors that impact our share price rather than just Institutional Investors. Market Structure Analytics gives us accurate answers about share price moves, and an accurate look at where shares are likely headed because their answers are based on statistical analysis. We believe Market Structure Analytics is a necessary tool to help management understand what affects share price given today’s fragmented market and we also believe it is certainly the best value.”